4/16/12

Fear
Sometimes fear is used to sell a product. There is a four-part fear appeal that involves 1) introduce the threat 2) demonstrate that the audience is at risk 3) introduce the solution 4) show the audience they can perform the solution. Using fear can help us to sell a message or a product, but should not be used too often or the threat loses its believability.
To strengthen the fear you must make the audience think 1) it is serious or likely to happen 2) refer to it often 3) use vivid word pictures. Also, you should try personalizing the message. To do this 1) refer often to the audience's chances 2) personalize by saying "you" 3) emphasize the commonality.

4/13/12

We finished watching McDonald's ads and were assigned to come up with an ad for them in 2050.

4/11/12

McDonalds took over the world with real estate. We watched how they brought people in with advertising.

4/6/12

The car commercials continued into the 80s to today. We discussed how the ads followed AIDA and who the audience was. Cars became an extension of ourselves and not about performance or dependability.
We were assigned to make an ad about the 2020 Go.

4/4/12

Our day consisted of watching commercials. Specifically car commercials.

4/2/12

We talked about how the individual came to be from the 1920s up to today, which had to do with the vale 0 scale. This scale finds different generations at different places on the scale.